C.A.K.E: A Sweet New Siscovery


So, I recently made a very sweet discovery and for someone who is beauty obsessed, a new beauty discovery is better than chocolate...well almost!  Let me introduce you to C.A.K.E (Cosmetic Artistry Keeping Effective); an affordable comestics brand for women of colour.  If you want designer quality without the expensive price tag (prices starting from £3), C.A.K.E is what you need. C.A.K.E.: A sweet new discovery

Inspired by the lack of foundation shade options offered by high-street brands, owner and creator, Stevie Newman, launched the brand this Spring and has had to start selling early due to such high demand for the products!  She states: “...The UK industry lacks diversity in their brands and that’s why I have decided to create my own product that offers something that every female can afford...”

We of course welcome more diversity in the industry and wanted to try this new brand.  Here is our review of the Cream Foundation.

C.A.K.E. Cream Foundations

C.A.K.E Cream Foundation (10g) - £12.99

The Review:  Really nice foundation.  It goes on well giving a natural finish, but you can get a heavier coverage if you build it up.  It gives a nice feel to the skin and even though I put a heavy layer on (sorry ladies, but I need all the coverage I can get), the finished look still had a lovely dewy finish.

The Verdict:  I do like the colour match with this, but what I like even more is the finish: it feels really nice and moisturising, it doesn’t feel tight or dry and is a really good everyday makeup.  Basically, you get good quality at a very reasonable price - I would certainly recommend giving this a try!

Available from www.cakecosmetics.co.uk