Marverine Cole - Journalist and broadcaster
Marverine Cole is a freelance journalist and broadcaster who has worked as a Producer and Presenter for the BBC, ITV, Sky News and Arise TV. She also happens to be a Beer Sommelier (accredited by The Beer Academy) and is one of Britain’s leading female experts on beer. She currently works as a Live Presenter on Britain’s Biggest Shopping Channel, QVC (Sky 640, Virgin 740)
Who are you?
What do you love most about being a broadcasting journalist?
You never know what stories are going to come along each day. Plus the more I grew in experience, the more I could focus on investigating my own original stories. You get the chance to meet people at the heart of a story, people who you wouldn’t get to meet in any other job. From celebrities to politicians, heroes and villains from all walks of life.
Describe a typical day on set
There’s no typical day as such. Each day at QVC is different, I’m working a different type of show each day but there are constants – getting in beforehand to choose what you’re going to wear on set, heading back stage to take a close look at everything you’re going to be selling, researching all your items, meeting the guests who you’re going to be on air with, attending off to any update meetings or training sessions.
Anything I’ve wanted in my career, I’ve not waited for
How did you come to choose your career?
I was bitten by the News & Current Affairs bug at a very early age – probably about 7yrs old, when I used to read the daily newspaper in Birmingham: my Mum had delivered. Once she finished reading it, I would read it too. Plus we always had the local news and the 10pm news on TV each night. Sir Trevor McDonald and Moira Stewart were my inspiration. I’ve been working in the media on and off since I was 18 years old – everything from being a music radio DJ to a Traffic & Travel News Presenter. I went into journalism full-time at the age of 32 with two aims – to anchor on a rolling news channel and establish my own production company. Since then I’ve achieved both things and more. I’ve never looked back.
What drives you?
Does your career contribute to you feeling empowered?
Many TV executives have a mindset that to hire African-Caribbean media professionals is a risk. So if you’re not driven enough to keep trying and seeking out those executives who are prepared to give you a chance, then you will drop out of the industry.
Are there any specific challenges encountered on your journey that comes to mind?
Do you feel African-Caribbeans are marginalised by the British mainstream media?
3 tips for an aspiring broadcast journalist
- Don’t stop until you get what you want. Sometimes you’ll have to take a job that’s NOT your dream job to get by. Enjoy that experience and learn all you can.
Do whatever you can to build up your skills and knowledge. Formal training, private training, becoming an all-rounder – knowing your media law, developing good news judgment so you can source and sell original news stories, get blogging, writing your own news scripts & stories, filming, directing camera crew, producing TV & radio bulletins, audio and video editing, speaking well and looking good on camera. In this digital age, a journalist needs to be able to turn their hand to, and be competent, in all of the above – I can. Make sure you’re able to or you’re not going to be attractive to an employer or commissioner. If you’re not marketable, you’re might find it difficult to get paid
Network, meet people, engage on social media with others. There are so many more resources out there than when I was 18yrs old – when there was NO internet! There’s no excuse NOT to get your name out there.
3 inspirational media personalities
- Moira Stewart
- Sir Trevor McDonald
- Michelle Obama
Had you chosen another career field, what would it have been?
What’s so great about beer and why do you love it so?
Beer is a terrific low-strength alternative to wine and spirits. If you think beer is some flat brown, warm liquid, then think again. You need to go out there and try new exciting tasty beers – there’s a whole world out there waiting to be explored. Check out my blog: www.beerbeauty.co.uk for some suggestions. In fact, read this link to get you started if you’re new to beer: http://www.beerbeauty.
Your favourite quote
‘…..Do not worry about tomorrow, for tomorrow will worry about its own things’ – Matthew 6: 25-34
Connect with Marverine
FEMME PHENOMENAL is a journal recording the stories of all women – professionals, mothers, creative, students etc. The purpose of the journal serves to highlight your achievements and chronicle your journey to the present. FP aims to inspire and celebrate women.