SS14 Fashion Report

The month of September can only mean one thing in the fashion world – Fashion Weeks!

We have been following the hottest brands showcasing their newest collections on the catwalks ahead of SS14.  As you all know, Britain has always been one step ahead with the upcoming fashion trends, and the proof was in the pudding at London Fashion Week, Somerset House.



Nobody would have been surprised if they were told that they were watching the A/W shows all over again. The catwalks seemed to be overtaken by very dark and deep colours and real heavy-duty fabrics including leather. Tom Ford and Giles stood out the most as using quite dull and glum browns and greys. The usual bright, patterned and thinner fabrics that you would expect from a SS collection were not particularly popular with many of the brands at London Fashion Week.


Pastel colours (prevalently pink and lilac) were amongst the top 5 colours for SS14. In particular Prabral Gurung's satin sheen dress, showed us how amazing lilac can actually look. Pastels have been a big hit with this years AW collections and have proven to be a favourite amongst us all. Yellow, was also a key colour for the season. 





Female Sportswear was reintroduced this season in a way that most of us were happy to see. The obsession with sportswear stemmed from Stella McCartney’s first collection for Adidas in 2004. Fitted bomber jackets, trendy loose trousers proved popular with many of the brands and the press. Simone Rocha’s collection included some of the most beautiful sportswear of the week. ‘Even Erdem swapped his ubiquitous floral for sporty influences.’ 




The nineties was a prodigious decade for fashion and it seemed as if some of the designers took note of this when designing their new collections. Mark Fast’s SS14 collection was inspired by a 90’s rave, and his use of stretched knits and platforms really took us back in time.



Floral prints were a familiar sight on many of the catwalks but for SS14, there was a lot of room for geometric touches, lines, checks and polka dots.





The oversized and masculine shapes maintain their existence next season. Loose fitted trousers and drapey shapes were presented by various brands including Mulberry and Ashish. Over the past few years, the catwalk has seen skinny jeans and tight fitted bottoms for women.





Overall, London Fashion Week was a huge success. The use of shapes and styles were somewhat rousing and proved popular with the press. Ample shapes, sportswear and sheer textiles were widespread across all of the brands this season. We cannot until the next one!