Sh! Welcome To A World Of Erotica And Pleasure


Sh! is a female focused erotic emporium based in the uber-cool area of Hoxton London. Reviews in Time Out has described the store as the ‘the best sex shop for women’. Well for that reason alone I had to go down and see for myself to find out what made Sh! so unique. SHstore16 copy

If ‘sex’ took a luxury retreat it would be here as the emporium is an alluring welcoming place. A sensual version of Aladdin’s cave. I saw there was much more to offer than the average vibrator and sexy bondage gear. There were dildo’s, strap-on and eye catching toys that I mistook as beautiful ornamental pieces. (LOL!). A library of erotic novels and books in the literacy section, scented candles, sanitary products were all placed in the bright beautifully designed store.


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So who owns such a store you may ask, a man with a fetish or huge sexual appetite? Wrong. Founded by Kathryn Hoyle in 1992, Ky (as she prefers to be called) recalls the days when you had to go into Soho if you wanted to visit a sex shop: “It was an intimidating experience for many women. The sex shop industry was run by men, women were told what they should be like sexually and this gave women the wrong message.

Ky quite rightly shares that women have their own sexual needs and desires and so with determination and a very humble financial budget, Ky made it her mission to give women back control over their own sexuality and desires. Sh! creates products that can realistically be used by women. For example lifelike shaped sex toys made from the best materials, and not just for penetrative use, but designed for clitoral or anal stimulation. Toys and accessories to use autonomously, with same-sex or heterosexual couples. Sh! has something for everyone.


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One of the best things about the Sh! Erotic emporium is that they run educational, fun classes for members of the public. Classes? You say. Yes, you can attend a class to teach you the art of seduction, erotica, bondage and even spanking! Classes like "blow his mind' is likely to catch your interest, as it did mine. Classes sell out incredibly rapidly every week, so you must act fast! Don’t be shy to attend bring your friends along could be a great idea for a hen party or just some good old fashion girly bonding.

Sh! is located at 57 Hoxton Square, London, N1 6PB and is opened 12pm-8pm everyday including most bank holidays.